My Brand 4Chimpz is about Branding for Chimpanzees. I explain complex matters in a way so you can understand them quickly and, most importantly, use them in practice. What’s the benefit if you understand a point and the next second forget about it? Understanding and UNDERSTANDING are two different things. If you UNDERSTAND the right way, and that’s how I explain it, you fully digest the matter and internalize how it works in practice. I’m doing it with Background Info, Examples, Case Studies, and Worksheets. In my book: “Positioning + Brand Stories: Workbook for Sweet Snack Innocent Brands” and "Positioning + Brand Stories: Workbook for Sweet Snack Companion Brands," I guide you step by step through the whole process. You will be able to do it yourself and write a lot of Brand Stories by using Universal Story AND Personality Patterns. You will easily learn what it means to match the deep yearnings of your target customers. This will be the Turnaround for your business that you were looking for. Chimpy Promise!

My focus is on Brand Positioning and Brand Stories:

Brand Positioning

Famous psychologist Carl Jung defined 12 Archetypes that carry Universal Meanings deeply embedded in our subconscious brain. Using these Archetypes for our Brand Personality gives us the power to speak right into our customers' subconscious brains and yearnings. 

When Positioning our Brand, we usually mix up different Archetypes in a distinctive way that reflects what we are standing for but also aligns with one or more of the Meanings of the Category we are in.

Just choose the 1 Archetype that you are standing for yourself. If you are standing for the Innocent or Companion Archetype, I can help you Position your brand with my books.

In the other cases, arrange a meeting with me, and let’s solve the riddle. By the way, Innocents and Companions who don’t want to Do It Themselves can also contact me at hello@4chimpz.com.

Brand Stories

Using Universal Patterns for Brand Stories is the best way to speak right to the yearnings of my customers and convey the Meaning they desire. In Stories, you have two tools that you should use: Universal Story and Personality Patterns. Both Patterns are so-called Archetypes deeply embedded in humans' subconscious minds. They convey universal truths that every culture uses and understands.

In my books, I take you by my hand and guide you step by step through the process of Positioning your Brand based on Universal Meaning AND writing your Brand Story based on Universal Story Patterns.

Just check at “Positioning” whether you are standing for the Innocent Archetype yourself, and the rest is a matter of my book. If you check out with a different personality, you can always arrange a meeting with me, and we can find a custom-built solution for you.

Just contact me whenever you've a question at hello@4chimpz.com.